Key Growth Projects
Status update for Jiri and the team — direct sales, growth projects, reseller pipeline, and brand opportunities. Week commencing 11 August 2026.
Direct sales — RM & product launches
Two direct brand launches this week across retail media and connected product.
Retail media campaign and product launch going live on the Bright.Blue network.
RM + Product launchRetail media campaign and product launch going live on the Bright.Blue network.
RM + Product launchFour projects driving revenue growth
Local Advertising
Scalable local ads proposition using the existing screen network and a simple self-serve platform.
Post-Purchase Rewards
New revenue stream through relevant offers and engaging post-purchase customer content.
Resellers
Partner network selling Bright.Blue inventory on revenue share with access to brand and agency relationships.
Direct Brand Communication
Direct brand and supplier relationships generating campaigns independently of resellers and agencies.
Local Advertising
Build a scalable local advertising proposition using Bright.Blue's existing screen network and a simple platform for local businesses to create and run advertising.
Terry / Atlas UK
Meeting on Monday to review the opportunity and agree next steps.
Development
Ensure the local advertising programme is actively being developed and is on track to go live.
Website platform
Enable local businesses to create and submit advertising directly through the website platform.
End-to-end readiness
Ensure the full process is ready to support the first advertisers — from campaign creation through to delivery on screens.
Post-Purchase Rewards
Launch a post-purchase rewards proposition that creates a new revenue stream through relevant offers and engaging customer content.
Contract
Get the Rewards Bag contract signed and live.
Integration
Call today to agree the integration approach and requirements.
Launch
Maintain the target launch date of next Monday. Keep close to the timeline and identify any blockers immediately.
Brand catalogue
Finalise the initial project and brand lists.
Data
Establish how quickly we can provide brands with data on the rewards and offers that have been used.
Resellers — Partner pipeline
Build a network of partners who can actively sell Bright.Blue inventory on a revenue-share basis and provide access to established brand and agency relationships.
All required information has been provided. Awaiting feedback from their team.
Discussions focused on how Bright.Blue sits within their media proposition. Follow-up meeting in London with Jerry and Pradeep to discuss longer-term integration.
Meeting held with David Moore. Follow-up meeting in London with Jerry and Pradeep to explore integration and the longer-term opportunity.
Adam to follow up and progress the reseller conversation.
Adam to follow up with Nicole and progress the Diageo opportunity.
Adam to follow up with Johnny and progress the London meeting and opportunity.
Contact now identified. Adam to make contact and introduce the Bright.Blue proposition.
NDA signed. Explore the commercial opportunity and identify how ARC Media could work with Bright.Blue.
Resellers — Next steps
Commercial model
Define the reseller commercial model, including revenue share, sales ownership and responsibilities.
Partner materials
Establish the proposition and materials partners need to actively sell Bright.Blue.
Active conversations
Progress each active partner conversation in the pipeline.
Prioritisation
Prioritise partners based on their ability to generate immediate revenue and access relevant brand relationships.
Integration model
Develop the longer-term integration model where required.
Direct Brand Communication
Build direct relationships with brands and suppliers to generate campaigns and revenue independently of reseller and agency relationships.
Current opportunities
Campaign agreed. Final action is to chase and close down the remaining campaign requirements.
Introductory email sent. Adam to follow up and progress the conversation.
Introductory email sent. Adam to follow up and explore the opportunity.
Next steps
- Follow up all three active brand opportunities
- Review the precise brand contacts already identified and ensure each has a clear owner and next action
- Continue building direct relationships with relevant brands and suppliers
- Use the initial campaigns and opportunities to build evidence of Bright.Blue's value proposition and generate further direct opportunities