Key Growth Projects
Status update for Jiri and the team — four growth projects, reseller pipeline, and direct conversations. Week commencing 18 August 2026.
Four projects driving revenue growth
Local Advertising
Scalable local ads proposition using the existing screen network and a simple self-serve platform.
Gift with Purchase
Turn post-purchase screens into curated gift moments — partner-funded, brand-safe, fully controlled by Bright.Blue.
Resellers
Partner network selling Bright.Blue inventory on revenue share with access to brand and agency relationships.
Direct conversations
Sales, listings and brand follow-ups — Takis, Arla, Centred, Drinkaware, Apple Pay and Müller.
Local Advertising
Atlas has agreed to work with us. Decks are ready — next is TGG, MAG and finishing the website platform.
Atlas UK
Agreed to work with us. Brief is out and we are speaking to one of their sales team.
TGG and MAG
Decks are ready. Brief The Gym Group and MAG on how we get this up and running on their estates.
Website platform
Needs to be finished so local businesses can create and submit ads. Will is doing this now.
Gift with Purchase
Forecast live · 24 August
Store list
Adam needs to provide the store list.
Jiri run-through
Jiri wants a run-through of the proposition before we take it out. Schedule that walkthrough this week.
Captive moment while the product vends
Three approved gifts + QR on screen
QR stays live for another scan
Customer scans and claims on their phone
Resellers
Build a network of partners who can actively sell Bright.Blue inventory on a revenue-share basis and provide access to established brand and agency relationships.
Retail media sharing platform. Meeting now in play. Adam to brief Jiri and Pradeep.
Going back to the partner. Adam to follow up with Matt Lee.
Good conversation today. Support on finding further resellers, with an events focus. Link Tim Pedro in.
Nicole has set up the CPM meetings. Follow up with her and see if there is more we can do with Diageo and the7stars.
Still for Adam to follow up with Johnny and progress the London meeting and opportunity.
NDA signed for open discussion. Meeting booked this week to follow up.
Direct conversations
Sales, listings and brand follow-ups on one page. All of these still need chasing.
Brief is out with the brand. Follow up.
Brief is out. Expect to hear back on Wednesday.
In negotiation. Does not want to pay £6k a month — go back with a revised proposal.
Campaign agreed. Contact is off sick. Still on the pad — chase when she is back.
Slow. Adam to follow up and progress the conversation.
Slow. Adam to follow up and explore the opportunity.